Thursday, July 21, 2011

How to Shop for Your Gown Like a Pro: Part 2

Before You Shop: Be Ready to Fall in Love

We've seen it happen so many times: a newly engaged bride wanders into our store "just to look," consults a talented consultant, and suddenly she's standing in the dress of her dreams! Sounds wonderful, right? Except that now she's found her gown, but she's faced with a myriad of problems: Mom isn't here, she doesn't know what her budget is, she hasn't had the gown shopping experience, and the dress she's in love with is a discontinued sample on sale for 50% off and could leave the store at any moment. Oh calamity! Que horrible! What's a girl to do?

Here's the thing, ladies - bridal consultants are often irritatingly good at what they do. For that reason, we strongly suggest that you don't try on any dresses until you are absolutely ready to find your dream dress. We can't control when that dress will find you, but you will lose your heart to one, and when you do, you'll want to be able to take her home. But how do you know you're ready? Here's a simple checklist for you. When you can answer yes to all of the following questions, it's time to go shopping:

Do you know what your budget is, and are you comfortable sharing it with your consultant? (Trying on gowns you can't afford is an intoxicating, fun, and totally dangerous game. Play with caution.)

Have you done some research and gotten a vague idea of what styles/feelings/designers you like?

Are all the necessary people (your Mom, your best friend, etc.) ready and available to join you at your appointment?

Do you have the funds for your gown in place and ready to go?

Do you have an idea of the location for your wedding, and therefore the style of dress you need (e.g. destination, formal etc.)?

Are your ready to purchase the dress today, if you find it?

If you answered a solid "Absolutely" to all of the above, congratulations! You're ready. We're looking forward to your call. :)

Happy Shopping!

~AniA

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