A word of caution: Bridal Brainfreeze, a nasty condition that renders a bride completely unable to tell one white gown from the next and leaves her frustrated, helpless, and gownless, can strike even the most prepared and well-educated shopper. We've seen more bits of sanity lost to Bridal Brainfreeze than any other force in this business, and we want to be absolutely sure it doesn't happen to you. An ounce of prevention is worth a pound of cure. Here's what not to do:
Don't schedule more than two appointments in one day. Family in town or no, after two appointments, you will be hungry, and exhausted, and tired of having opinions. If you want to visit more than two stores, give yourself a day or week's break in between. Gown shopping when you're tired of gown shopping is a fate worse than DMV line standing. Trust us.
Don't try on too many dresses. It's important that you see different silhouettes and styles, and we want you to not have any question marks remaining at the end of your shopping experience, but we've seen many a brilliant bride fall victim to the blur that sets in after you've tried on 50 - 100 gowns. Ideally, and with any consultant who knows her stuff, your perfect gown will show up pretty early on in your shopping - almost always within the first few dresses you try. Have a ton of fun, and choose your own adventure, but we'd encourage you to try to limit your try on selections to no more than 30 dresses, total. Which might mean not letting your girlfriends make you try on those 15 gowns you know you won't like anyway. They'll be okay. Their turn will come.
Don't beat yourself up over someone else's opinion, or walk away from a gown you're sure is the one because you wonder what else is out there. Choosing a gown is like choosing a husband - when you find the right one, you know, you'll feel it, and even though there are hundreds of other options out there, you commit to the one you love. Once you fall in love with a dress, it's pretty unlikely you'll change your mind. That said, don't settle for a gown you don't love just because you've had three appointments today and you're tired of shopping. We'll do our best not to let you.
Don't keep looking after you buy. We call this "cheating on your dress." Bridal gowns are final sale, and shopping around after you've committed to one will only make you crazy. You chose your gown because you love it and it makes you look and feel amazing. Treat it well. :)
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