How to Shop for Your Gown Like a Pro: Part 7

While You Shop: Placing Your Order

Earlier, we talked about how you don't want to go shopping until you're ready to fall in love with a gown. When you do fall in love, here's what the process looks like (it will vary from store to store, but here's how things work at AniA):

Measurements will be taken: Bridal sizing varies dramatically from designer to designer, so in order to ensure a good fit, we'll need to take your measurements. A consultant will measure your bust, waist, and hip, then share with you a size chart to determine where you fall. Sometimes a length measurement will be necessary for custom hemming - you may be asked to bring in shoes of the approximate height you plan to wear. Most gowns come with standard sizing, so unless you're very lucky, your gown will probably not fit perfectly as ordered - that's where alterations come in. However, it's important that we get it as close as possible. It is always better to err on the side of a gown being to big than too small - be prepared to order up if your bust is larger than your hips or vice versa. Gowns can always be made smaller, but making them bigger can be tricky. And don't be alarmed by the numbers- bridal sizing runs notoriously small. Keep reminding yourself that Marilyn Monroe was a size 14 on these size charts.

Deposits will be placed: In order to purchase a gown, a deposit of half the total is required. The rest of the balance is due when the gown arrives. Be prepared with a card, cash, or a check for this initial deposit.

A swatch will be requested: We'll do our best to get a swatch of the fabric from your gown for you so you can start shopping for shoes and accessories. Same goes for bridesmaids and other party member gowns.

The waiting will begin: On average, bridal gowns take between 4-6 months to arrive, barring rush orders and special circumstances. We'll keep in touch with you and let you know when the gown arrives!

Some celebrating will go on: A champagne toast, a big hug, and a sincere congratulations - choosing your gown is a huge step, and we're excited for every bride! Yay!